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Answer + Act

Every question is a moment of intent.

What happens next depends on what was asked. See it in two conversations, below.

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One question. A next step, right there.

Illustrative · Garden Expert

Which mulch should I use for a coastal garden bed?

For salt-exposed beds you want a coarse hardwood mulch that won't blow or wash away. Our Coastal Blend is made for exactly this: lay it 75mm deep and keep it clear of plant stems.

Coastal Blend Mulch: view product →

The answer came from the approved product guide. The next step appeared because the question matched it.

Another question. A person, right away.

Illustrative · Product Support Expert

The pump I bought last month has stopped working and there's water all over the floor.

I'm sorry, that's the last thing you need. First, switch it off at the wall and unplug it. This needs a person from our team, so I've flagged it as urgent. Can I take your name and the best number to call you on?

Sam Ortiz, 0400 000 000. Order number was 48213.

Thanks Sam. I've sent your details, the order number and this conversation to our support team. They'll call you back shortly.

A safe first step, details collected, and an alert sent, before anyone had to fill out a form.

Two outcomes

Every conversation ends one of two ways.

Next Steps

A named action surfaced at the moment of intent.

  • Book
  • Buy
  • Register
  • Apply
  • Donate
  • Visit
  • Learn more

Human Handoffs

A moment that needs a person, collected and sent on.

  • Complaint
  • Safety issue
  • Complex enquiry
  • Lead
  • Sensitive question
  • Knowledge gap

Right action, right moment

Don't make people start again.

Slack · #support-urgent

Product failure reported

Sam Ortiz · 0400 000 000 · Order 48213

Product Support Expert · 2 min ago · View conversation

Everything they already told the expert arrives with your team, so nobody has to explain it twice.

Commercial value

Questions tell you when someone is ready.

“Is this available in my size?”

Product interest, right now.

“Do you do bulk or trade pricing?”

A lead worth a callback today.

“Can I speak to someone about this?”

A person is what's needed, not another answer.

Answer the question. Make the next step count.

See what a moment of intent could do for your organisation.

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